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Zillow Introduces Calendly-Like Instant Booking for Rental Property Tours • TechCrunch

Real estate marketplace Zillow has introduced an instant tour booking feature for renters on its platform. The company now allows users to book a personalized tour directly at a convenient time without contacting an agent or a property manager.

Until now, someone who needed to view a rental had to rely on a virtual tour on the platform or request a tour, which put them in touch with a property manager, making the process cumbersome. Now users can instantly book an appointment – it works just like the meeting booking platform Calendly.

The company said an instant tour booking feature is available on 2,600 rental properties with more being added at regular intervals. The proptech startup said it also plans to add a feature that will allow users to choose the type of tour they want – in-person, self-guided or a live virtual tour – while scheduling.

According to a survey conducted by Zillow last year, 71% of occupiers had visited a property up to four times before deciding to rent one. So, the platform thinks it has merit in making the scheduling process easier by eliminating the middleman as an agent.

“Touring is an important milestone in finding a rental property, and it needs innovation,” Michael Sherman, vice president of Zillow Rentals, said in a written statement.

“Enabling tenants to instantly book a tour removes barriers and provides a more seamless and convenient experience for tenants and property managers. By freeing up time needed to coordinate schedules, tenants can focus on finding their perfect place without worrying about when they’ll get a chance to see it, and property managers can free up valuable time for other important things. tasks.

Zillow laid off 300 employees last October, impacting teams such as Zillow Offer advisors, sales and back-end staff at Zillow Home Loans and Zillow Closing Services.

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