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Microsoft will stop selling downloads for Windows 10 on January 31

Microsoft will pull Windows 10 Home and Pro downloads from sale later this month. The downloads contain license keys for Windows 10 (needed to activate and use the download) and will be removed more than two years before Microsoft officially ends support for Windows 10 on October 14, 2025.

Microsoft has its Product pages for Windows 10 recently to note the sales cut-off date of January 31, but it’s not clear how the company will handle similar downloads and license keys available from retailers like Amazon. We asked Microsoft to comment on Windows 10 license keys and downloads from third-party retailers, but the company only confirmed its own plans to halt its own sales.

“An update has been made to the Windows 10 product page to ensure that customers have the latest information about purchasing options for Windows 10,” said Amy Bartlow, director of marketing for Windows, in a statement to The edge. “Customers have until January 31, 2023 to purchase Windows 10 Home and Windows 10 Pro through this site.” Microsoft, of course, recommends Windows 11 instead, pointing out that Windows 10 will continue to be supported until end-of-life in October 2025.

While Microsoft is winding down its own Windows 10 sales to consumers, it’s likely that Windows 10 license keys and even laptops and PCs with the OS pre-installed will be available from third parties for quite some time before Microsoft stops supporting the OS.

Microsoft originally launched Windows 10 in July 2015, with an emphasis on feedback and rapid iteration. The operating system followed Windows 8, which was widely criticized for removing the traditional Start menu and button and embracing a touch-first interface. Windows 10 was also Microsoft’s first version of Windows that ran as a service, was constantly updated, and was even said to be “the last version of Windows” at one point.

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