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The TechCrunch Top 3
- Brian may have found the perfect MacBook: Brian gives us the ins and outs of the new Apple MacBook Pro 14-inch M2 Max, writing: “It’s a reaffirmation of the ‘Pro’ in MacBook Pro: tough, heavy, blazing fast, port-packed, and packed with the best the company has to offer.” This could be the 2023 version of “Mikey likes it!” In the meantime, Mat reviews the 2023 Mac Mini, which he calls “a serious contender with the M2 Pro.
- Sounds like more layoffs: Another tech company reveals that its eyes were bigger than its stomach when it comes to hiring. This time Spotify is the one cutting jobs, Roman reports. The music streaming company will lay off about 600 people, or 6% of its workforce.
- Give them something to ChatGPT: After much speculation, Microsoft has confirmed that it will invest an unknown number of billions in OpenAI, extending the companies’ partnership. Kyle has more.
Startups and VC
TechCrunch Live is entering its third season and Mat is, quite frankly, ridiculously excited to be leading the events again this year. The first event is February 1, 2023 and will feature a timely discussion on what to do if your company is unable to raise Series A. Cambly’s Sameer Shariff and Benchmark’s Sarah Tavel speak on the former – stay tuned for what’s to come down the pike!
And we have five more for you:
Failures are valuable IP: Protect your startup’s negative trade secrets
Patent applications and GitHub codespaces are obvious bits of intellectual property, but so are the embarrassing mistakes and dead ends every company faces.
Rivals can learn a lot from competitors’ failed A/B tests, failed email campaigns and wasted tech cycles, write Eugene Y. Mar and Thomas J. Pardini, attorneys at Farella Braun + Martel LLP in San Francisco.
In this post, they offer advice to protect your “negative know-how” along with general tips for defining and managing trade secrets.
Three more from the TC+ team:
TechCrunch+ is our membership program that helps founders and startup teams lead the way. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
Big Tech Inc.
Just when Salesforce thought it was safe to get back in the water, the company now has an activist investor taking a multi-billion dollar stake. Ron writes that while Elliott Management is looking forward to working with Salesforce, there could be something else behind it: “Elliott typically takes an interest in a company to make changes to the way the company operates with the goal of cutting costs and enhance shareholder value. In some cases, it tries to push through CEO changes or even sell the company, although that seems less likely in this case.” You can judge it.
And we have five more for you: