According to a Saturday tweet from CEO Elon Musk(Opens in a new window). Musk claims he and his already lean operations team are working on plans to introduce a “more expensive” plan for Twitter Blue users that will allow “zero ads.”
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The full details of this new Twitter Blue layer are largely unknown, as the only information about the layer comes directly from Musk’s tweet. Twitter did not immediately respond to a request for comment from Mashable. In theory, Musk is serious about an ad-free level coming to Twitter, but Musk also stated in court this week(Opens in a new window) that just because he tweets something, it “doesn’t mean people believe it or will act accordingly.” So, who knows if we should believe him or not?
Twitter blocked external customers based on old rules. Then it quietly added new rules.
As it stands for Twitter Blue users, the current $7.99 per month plan promises 50 percent less ads, a feature that has yet to roll out. Features that do exist include a blue “verified” checkmark, the ability to edit and undo tweets, a reading mode for long threads, and priority ranking in conversations. Other promised features coming to the platform include “Coins” to reward creators (à la TikTok) and the ability to make the polarizing view count feature optional.
Musk’s desire to offer an ad-free Twitter experience is due in part to what he says is frequent and large advertising taking over the platform. This announcement comes just a week after one Wall Street Journal report(Opens in a new window) found that Twitter was willing to match advertisers up to $250,000 in a desperate plea for ad buyers to return. In the same thread, Musk also claims that a creator fund is in the works to incentivize content creators to stay on Twitter.
Musk’s tweet comes days after Twitter suddenly stopped supporting third-party customers who previously had access to the platform, and the two events may be related. According to the Verge(Opens in a new window), Twitter earns no ad revenue when its API is used through third-party clients, meaning that Musk was likely reaching for more ad revenue by rejecting these third-party developers. Also according to the Verge(Opens in a new window)can the extra-expensive paid tier be taken as another answer to Twitter’s growing financial problems — Musk just needs users to give Twitter more money.
The Twitter drama never seems to stop, right? But maybe an expensive, ad-free version will ease the pain.