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Popular Steam game raises price after 7 years without sales

A screenshot shows a large, complex base built in Factorio.

Screenshot: Build software

Critically acclaimed base building hit factory is an odd man out. Since its Steam release in 2016, the game has never gone on sale. And now the developer behind it factory changes the price of his popular game, but does not get a discount. Instead, the price jumps $5 next week. The developers blamed inflation for the sudden increase in prices, and interestingly enough, the overall response from the community was mostly positive.

Since its release on Steam seven years ago, factory has been a popular game even though it never, ever goes on sale. On the game’s Steam page, it has a disclaimer right away letting people know that the developers have no plans to “participate in a sale or lower the price in the near future”. That will still be the case after it goes from $30 to $35 on January 26.

“This is an adjustment to account for inflation levels since the Steam release in 2016,” the official factory Twitter account tweeted. You might expect a deluge of angry reactions from players, but it seems that the developers have done a good job of being transparent with their community, e.g. giving them enough notice of the upcoming price change. factory has also avoided microtransactions and other exploitative or expensive DLC. The end result is that not only are people happy with this price increase, but many are suggesting that the studio offers players more ways to support the game financially.

“Fine, but now give me an add-on to spend more money [on] this game!” tweeted one player. “Honestly, I’d like to see other ways to support the game since I already own it,” another fan tweeted.

Build software

You might be wondering why a studio would never let their game participate in a Steam sale for nearly a decade. According to the creators of factory in a Forum post from 2016it’s about respecting players who bought the game and not about rewarding people who “wait” to buy it at a lower price.

“If you think [Factorio is] priced too high, then it’s your choice not to buy, and we hope that with enough time and additional development, we can convince you of its value.

factory isn’t the only game on Steam making changes to make more money as the economy spirals downward. Military shooter Selection goes back on a promise its developers made to never do paid DLC or cosmetics. In an upcoming update, Selection gets its first paid DLC in the form of new in-game emotes.

Here’s what the team behind the online milsim shooter had to do say on Steam about the new upcoming paid cosmetics:

When we look to the future, we see a long and healthy life ahead of us Selection. It has a large and dedicated player base. We have plans for more updates and to support the game beyond 2023. While many of these planned updates will be free, we also realize that we need a way to control the development of Selection. Paid content like emotes is one such way to fund that development and continue our work on improving the game.

Compared to how people reacted factorys price increase, the reaction of SelectionThe player community of ‘s is far less positive, with some feeling betrayed after being promised this wouldn’t happen. However, some were more open to the new option, understanding that developing a game isn’t easy or free and that at some point studios need a way to bring in more revenue to keep the lights on. This is especially true as inflation continues to be a problem around the world.

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