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Amazon’s Music Unlimited is quietly getting a price hike in the US and UK • TechCrunch

Starting February 21, Amazon’s Music Unlimited streaming service will be increased by $1/£1 in the US and UK. changes from $4.99 (£4.99) to $5.99 (£5.99) per month.

The company noted the price changes on its support pagewhich was first noticed by Billboard. “To help us bring you even more content and features, we’re updating the prices of select Amazon Music Unlimited subscriptions,” Amazon wrote.

While the company lists price increases for its Individual Plan and Student Plan, prices for the Family Plan ($15.99/month) and Single-Device Plan ($4.99/month) appear to remain unchanged.

It’s only been eight months since Amazon last raised its prices. In May, the discounted Amazon Music Unlimited subscription for Amazon Prime customers increased from $7.99 to $8.99 per month. Non-Prime members didn’t experience a change this time around and still had to pay $9.99 per month.

Amazon also offers an Amazon Music Prime tier, which is included for free with Prime subscriptions and offers ad-free listening. However, if users want HD, Ultra HD, and spatial audio, they’ll need to subscribe to Music Unlimited.

The e-commerce giant is currently making cost cuts, including the recent closure of its AmazonSmile charitable giving program and the decision to lay off 18,000 employees earlier this month.

Amazon’s decision to jack up costs follows Apple raising its rival music streaming subscription, Apple Music, by $1 for individual subscribers and $2 for families in the US. Apple Music also quietly raised the price of its student subscription in the US. Canada and the UK in June 2022.

Spotify is also considering raising its subscription price in the US, as CEO Daniel Ek noted during the company’s October earnings call. “[Price increases] is one of the things we would like to do,” said Ek. “I feel really good about this year ahead and what that means in pricing as it relates to our service.” This would be a notable move for the company, as it hasn’t increased its standard subscription fee to $9.99 a month in the US since its launch in 2011.

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