Facebook parent company Meta announced today that it is further centralizing various user settings across its suite of apps – Facebook, Instagram and Messenger. As a result, several existing settings will be moved to Meta’s “Accounts Center” feature, which first launched in 2020. In particular, the changes will mean that Meta will move settings related to personal information, passwords, security options, and ad preferences to this area, which is accessible from the Settings page in any app.
Meta says the update is intended to make the settings experience easier for consumers. But in reality, the constant movement of app settings — something Facebook in particular has been notorious for over the years — can lead to consumer confusion. In this case, it might not be too hard to find the newly moved items since they are still in the Settings section.
Now more than a few years old, Meta’s Accounts Center was introduced at a time when several regulators and governments had investigated the company for its antitrust behavior. While in some ways the feature highlights the extensive data collection practices in Meta’s family of apps, it could also be used as a means to demonstrate to lawmakers how Meta makes it easier for consumers to manage their data — or so the company hopes.
The update will allow consumers to make choices about their data that are more consistent across platforms, Meta argues in her Announcement about the new features. For example, users can set their ad topic preferences on both Facebook and Instagram in one place, it says.
In addition to the moved settings, Meta updates user activity data from Partners’ control, adds, and now calls it Ad Partners Activity Information. This is to help people see how their activity is being sent to other websites and apps to drive ads, explains Meta. The company says it’s also making changes to help people better understand their options when it comes to ads served by Meta on other websites and apps, and is exploring different ways to allow users to customize those experiences, including through options that allow them to see fewer ads of things that don’t interest them.
These latest updates follow the rollout of Apple’s App Tracking Transparency (ATT) privacy changes on iOS, which impacted Metas advertising business And his income. Since then, companies have been looking for other ways to continue personalizing ads for their users, leading to more effective and profitable advertising activities. With Meta’s changes only being announced today, it’s too early to comment on how these revised tools for configuring user interests and ad preferences could be tied to a larger attempt to circumvent ATT using direct user input , but it is likely that this has been part of the reasoning here.
Meta says the changes will start rolling out today, but will be rolled out “gradually” to Facebook, Messenger and Instagram over the coming months.